by Marc Corsini | Nov 12, 2012
For the seventh characteristic of our Authentic Selling model, again following the AUTHENTIC acronym, we’ll look at the second T, which stands for Thought Leader. Buyers today want a lot from their business relationships. They value specialists—people who are experts...
by Marc Corsini | Nov 5, 2012
Now for the sixth characteristic of our Authentic Selling model: In the AUTHENTIC acronym, N is for Natural. This one should be easy. If you are a real Advisor to your client, your Trustworthiness, Helpfulness and Empathy will come Naturally. That’s because it’s...
by Marc Corsini | Oct 29, 2012
The fifth characteristic of our Authentic Selling model is all about being Empathetic. That is the E in our AUTHENTIC acronym. When I think of empathy, I think of something that goes beyond simply understanding another person and their situation. It’s more what you do...
by Marc Corsini | Oct 22, 2012
The H in our AUTHENTIC acronym stands for Helpful, and this is the fourth characteristic of the Authentic Selling model. Now, being helpful is an easy enough concept to understand because we all know what NOT being helpful looks like. It’s the dismissive brushoff you...
by Marc Corsini | Oct 15, 2012
The Authentic Selling model’s third characteristic, the T in our AUTHENTIC acronym, is about Trust and Trustworthiness. Again, it’s all connected. If you are an authentic Advisor to your client, being Trustworthy is just how you operate. And operating in an honest...
by Marc Corsini | Oct 8, 2012
Let’s move along to the second characteristic of our Authentic Selling model; following the Authentic acronym, we’ll look at U—Undisputed Results. Actually, let’s talk about undisputed results and you. As we said last time, being an advisor to your clients is of...
by Marc Corsini | Oct 1, 2012
Today we start a multi-blog look at our Authentic Selling model. We’ll begin to break it down and individually discuss all nine characteristics of selling authentically. Here are the components of the Authentic Selling strategy: Advisor Undisputed Results Trust...
by Marc Corsini | Sep 24, 2012
The selling profession is ever evolving. So our approach to helping you adapt and succeed is always growing and changing, too. In our last Point, we talked about buyers and how they have changed. Today, let’s take a fun and informative look at the business of selling...
by Marc Corsini | Sep 17, 2012
Last time we talked about how the sales profession continues to evolve. We are going to spend the next several Points showing you exactly how you can change to meet new challenges in any selling arena. Our Authentic Selling model is the way. But first, let’s meet...
by Marc Corsini | Sep 8, 2012
The more things change … the more you have to change with them. The selling profession is never, ever static—even, perhaps especially, during tough times. Successful selling has become harder—and not just because of the economy. In the past, people often went into a...
