by Marc Corsini | Jan 7, 2013
St. Augustine said, “Dear Lord, I want to be good … but later on, not just yet.” I think that’s how most of us feel a lot of the time. We want to be better, thinner, smarter, healthier, wealthier, etc. But often, the changes we need to make in order to achieve these...
by Marc Corsini | Dec 3, 2012
We’ll conclude the explanation of our Authentic Selling model with the ninth, and final,characteristic of the AUTHENTIC acronym. C stands for Collaboration. To quickly recap the first eight: We started with the game-changing idea of being an Advisor to your clients....
by Marc Corsini | Nov 26, 2012
The I in our AUTHENTIC acronym stands for Integrity, and this is the eighth characteristic of our Authentic Selling model. Again, it’s all connected. Especially Undisputed Results and Integrity. One simply doesn’t happen without the other! So let’s focus on the...
by Marc Corsini | Nov 19, 2012
Like so many of you, my desire each day is to live my life in a thankful frame of mind. I’m thankful for my family and friends and my health and my faith. I’m also thankful for all of you who have helped our business grow this year and in years past. This week—this...
by Marc Corsini | Nov 12, 2012
For the seventh characteristic of our Authentic Selling model, again following the AUTHENTIC acronym, we’ll look at the second T, which stands for Thought Leader. Buyers today want a lot from their business relationships. They value specialists—people who are experts...
by Marc Corsini | Nov 5, 2012
Now for the sixth characteristic of our Authentic Selling model: In the AUTHENTIC acronym, N is for Natural. This one should be easy. If you are a real Advisor to your client, your Trustworthiness, Helpfulness and Empathy will come Naturally. That’s because it’s...
by Marc Corsini | Oct 29, 2012
The fifth characteristic of our Authentic Selling model is all about being Empathetic. That is the E in our AUTHENTIC acronym. When I think of empathy, I think of something that goes beyond simply understanding another person and their situation. It’s more what you do...
by Marc Corsini | Oct 22, 2012
The H in our AUTHENTIC acronym stands for Helpful, and this is the fourth characteristic of the Authentic Selling model. Now, being helpful is an easy enough concept to understand because we all know what NOT being helpful looks like. It’s the dismissive brushoff you...
by Marc Corsini | Oct 15, 2012
The Authentic Selling model’s third characteristic, the T in our AUTHENTIC acronym, is about Trust and Trustworthiness. Again, it’s all connected. If you are an authentic Advisor to your client, being Trustworthy is just how you operate. And operating in an honest...
by Marc Corsini | Oct 8, 2012
Let’s move along to the second characteristic of our Authentic Selling model; following the Authentic acronym, we’ll look at U—Undisputed Results. Actually, let’s talk about undisputed results and you. As we said last time, being an advisor to your clients is of...
